An Internet Marketing Primer

SEO2Internet marketing is a huge marketing opportunity for anyone  to learn and master the principles involved. If an individual has a product that people want to buy, a well-placed advertising campaign on the Internet will pay dividends.

Everyone is on the Internet it seems and for a small fish to get noticed in the big sea of Internet marketers is a big proposition, seemingly difficult to overcome. There are, however some strategies that do overcome seemingly insurmountable obstacles.

The key to developing a way to market a product through Internet marketing is to either make a decision to hire someone who is an expert in this area, or learn how to do this yourself. Hiring a firm can be expensive, and there is no guarantee that the results will be to your liking. Testimonials are as good as the person that says they are good and unless you can speak directly to the person that gives the testimony, they are pretty worthless.

So, if an individual is to take on this project him or herself, a learning curve must be overcome. Learning how to develop a website can be a bit intimidating, but a blog can be started immediately for nothing and the learning curve is small. Blogger.com is a good place to begin. They will walk anyone through the steps so they will be up and running very quickly.

Next, you need to find out where your market stands in comparison to the competition. The google keyword tool is your next stop in your Internet marketing adventure. This tool is free and will tell you what people are searching for on the search engines. Since most people use Google, that is a good benchmark to use.

So, let’s say that your product is fishing lures. Go to the keyword tool and type in “fishing lures”. You will see how many people are looking for that term in a month. Probably quite a few. You will probably need to narrow your search term down to the point where you have a good number of lookers, and not too many websites that are competition. You might try some varieties of fishing lures such as “deepwater lures”, or “night fishing lures for catching bass”.

Once you find a keyword, or a keyword phrase that is being searched for from 30,000 times a month and up, and the competition shows weak, then you have a winner. Build your blog around that keyword phrase. Try to incorporate the keyword phrase into the url, the title of the blog and use in two to three times in the body of the description of your blog. It is likely that the blog will eventually rank well in Google.

This is the main technique in attempting to gain an organic rank on a major search engine. Now you can keep learning by discovering other key words that rank in a similar way and build blogs around those keywords. When you have several blogs pulling in traffic to sell your fishing lures, you might just have a good start on an Internet marketing business.

 

An Internet Marketing Success Story

SEO1Online website hosting success stories are often riddled with powered by ausweb, half-truths, or even lies. It’s amazing the lengths people will go to in order to convince others that they are the real deal, a guru, the one to follow, so that they might part with some cash to buy their product.

Success stories like this annoy me, for they damped the real ecommerce success stories, and make people jaded. There are plenty of real people earning real money online just through hard work, yet these scammers will have the whole Internet doubted before too long.

In order to show people otherwise, I’ve decided to include a little success story of my own. This is not something that will wow many people, as the money is not huge. However, it demonstrates that there is legitimacy online, and will give hope to some of those who have online income aspirations of their own.

I just got back from a short trip to Thailand. I live in Asia myself, so it was easy to make a quick hop. I stayed in Bangkok (5 nights) and Phuket (3 nights). More on this later.

I started building websites and trying to make money through internet marketing about December 2012, and slowly over the first half of 2013 i have seen a bit of success and incomes increasing. In May I earned over $1,200 USD, which I felt was an incredible amount. A large part of that money came from a one-off sale of one of my early websites though, so I knew it wouldn’t necessarily always be that high.

One thing that has always attracted me to Internet Marketing was not these big, overnight income stories that are littered around, but more the ability to work from anywhere. I didn’t exactly want to spend my whole time in Thailand writing and working away, but I did take my laptop with me and check some stats, make some updates, and keep in the loop with my websites.

I thought it was pretty cool that I could go out exploring in the afternoon, then come home and write an article or two in the evening before I went to bed.

I made sure not to overdo it though. i focused on my holiday first, and just did a little bit of writing to keep momentum and consistency of my sites up. I didn’t spend a long time fretting about this or that, I just wrote a quick blog post for an hour or so and got on with my holiday.

Despite only writing one or two articles to each website once, or twice a week during my trip, I still managed to earn enough online to pay for my Phuket hotel (and a little left over).

I thought this was incredible, because it means that as I go forward with my online business, I will be able to increase this amount, hopefully to the point where I can work from anywhere, as long as I have a laptop and internet connection.

As you can see, this isn’t a huge “wow he is so successful” story, but it is a “look at the small things you can achieve and work to make them larger” story.

Good luck with your own endeavors!

 

Avoiding Shiny Object Syndrome In Internet Marketing

Internet marketing is all about using current technology and trends to create a plan and outsmart the competition online. It takes lots of research and paying attention to what today’s audience is looking for in a particular niche to decide what goes into a strategy. Unfortunately, many marketers fall for “shiny object syndrome.” This means that they are attracted to new buzzwords, trends, and channels and feel that they must use them on their target audience. Here are some things to think about before adding these new concepts to your marketing plan.

While “shiny object syndrome” can be fun, exciting, and unexpected, the problem lies with the fact that the marketers that jump at a chance to use them don’t take time to see if these are things that the target audience is really interested in. Just the fact that they are new and “shiny” means that they are “hot” and should be used to blow away both the audience and their competitors. This can backfire on the marketer if it’s not interesting to the audience, or worse yet, it prevents them from getting the valuable information that they need. Readers will leave sites in a heartbeat if they can’t get the information that they need, no matter how “hip” the marketing is.

Consider your current business strategy before trying new concepts. Think about the problems that you are trying to solve, how you reach your customers, the number of visitors that use your information, your resources, and whether you are considered an expert. If these new concepts do not fit within each one of the goals that you have for these considerations, you chance having your marketing plan, and ultimately your audience, turn against you. On the flip side, if you don’t completely understand these considerations beforehand, the chances of the new concepts being added to your plan will most likely fail.

Do not use new tools just to use new tools. For example, just because a new social media site comes out does not mean that you have to jump on it right away. It may not even be appropriate for your target niche and when it comes to marketing, your time is precious. Don’t waste time on items that won’t help your business. Before you start adding anything new to your plan, you must make sure your current plan is already succeeding. Adding something new without understanding why your current one is failing will most likely still result in failure. Be sure everything is in place for success before you start adding and shuffling things around in your marketing plan. Be sure that whatever methods you decide to use are also appropriate for targeting your particular audience. For instance, you are targeting women of a certain age, make sure that whatever is in your strategy is appropriate for that audience.

As previously described, as an Internet marketer is is of utmost importance to not fall for “shiny object syndrome.” You are more than allowed to use new things in your strategy, but you must consider your current one, what you are trying to achieve with your plan overall, and if what you want to add or change is appropriate to your audience.

Can You Make Millions With Internet Marketing?

If you’ve been doing any research on powered by ausweb Marketing, you’ve probably come across so-called gurus who claim to have earned millions online. And you might be wondering, can you really make millions on the Internet?

Well, it is possible, but don’t think you can get there by simply buying some guru’s product. You get there by consistent correct effort. And by consistent correct effort, we mean that you learn a method for promoting things online and you stick to it until you master it and earn money from it. And when you start to earn, scale up your efforts so that you multiply your current income.

Too often, people get into Internet Marketing with ultra-high hopes about income with little thought about what it really takes to get there. They try one method for sometime and when they don’t see results immediately, they try another method and then try another method… There is no end to the cycle.

This is the reason why 95% of people who get into Internet Marketing fail. They’re too impatient to earn money, when what they should be doing is getting the basics right.

As far as we know, there are people who have made a lot of money from the Internet. However, these people worked at the trenches for many years before they go to the point where their income from the Internet exceeded their salaries.

Don’t believe what they tell you that income from the Internet is easy. It takes work and knowledge. However, it does have its own advantages over having a full-time job. For one, you won’t have anyone breathing down your neck. For another, your income really depends on you and you alone. There’s nobody else to blame but you when things don’t go your way.

One of the most popular Internet Marketing methods is Search Engine Optimization or SEO. What is SEO?

It’s basically the process of tweaking your website so that it ranks on search engines like Google, Bing or Yahoo. It’s actually a very powerful method. If you rank number one for a certain keyword, it is possible to earn hundreds, if not thousands of dollars, for that keyword alone.

Although this method has gone through a lot of changes especially for Google, it’s still worth doing. However, if you’re going to do it, make sure you hire SEO experts who have a track record of being able to rank websites for different keywords.

You can do it yourself but there’s a steep learning curve for newbies. If you have the time and are not so impatient about earning money, get some training by buying SEO courses or signing up with paid forums. With luck, you can have your first sale in a month, but with consistent correct effort, you could be living comfortably on passive income within two years.

We can’t guarantee you’ll be a millionaire by then, but we can guarantee that you will have enough money, yet still have enough time to spend with your friends and family.

Can You Really Make Money Through Internet Marketing?

Some people have a hard time powered by ausweb that anyone can make money online through Internet Marketing. This is understandable considering that there are many people out there who sell how-to-do Internet Marketing products that don’t work or use methods that are already outdated.

However, the truth is that there are many people out there who are earning money from the Internet and some are even earning $30,000 per month or more, as unbelievable as it may sound. We will not say that you’ll earn that kind of money if you use this or that method, however, we will say that it’s possible to earn that kind of money with the right knowledge and persistence.

Thus, if you’re having a hard time believing that you can earn money online, stop the disbelief and start taking action because, yes, you can earn money online. But don’t believe what they tell you that making money online is a get-rich-quick scheme because it’s not. Anyone who tells you otherwise is an outright scammer who should be in jail. To really make money online, you need to work at it.

The first step to earning money online is researching different niches that are profitable. The easiest way to do this is by going online on Amazon or eBay and looking at their Top 100 list. Researching on different diseases is also a great way to start and so is online dating.

Niche research involves market research and product research. Thus. when you research, make sure you segue into why people buy things and prefer this product over that product. More than anything else, knowing why people buy will make it easy for you to earn money online. If you know why they buy, you can easy tailor your writing so that you naturally pre-sell a product to them.

After your niche research, the next thing you need to do is build your own website. Some people will advise you to build your website on free sites like Blogger.com or WordPress, however, we think that if you’re going to do Internet Marketing for the long-term, you should think about building your own online properties.

Besides, it doesn’t cost an arm and a leg to build a website. In fact, you can build and maintain a one for less than $20 per month. A dot.com domain name costs around $10 per year while a basic hosting account at Hostgator costs less than $15 dollars.

While building a website is easy, promoting your website is hard and can cost you time or money (notice that we said “or” instead of “and” between time and money). There are several ways that you can promote your website. One is by doing Search Engine Optimization (SEO) or making your website rank on Google. The other is by advertising on the different ad networks. SEO takes time while advertising takes money.

If you use SEO, it could take months before you can make a sale, or a month if you’re lucky, however it’s free to do. On the other hand, while advertising costs money, you could have your very first sale within 24 hours.