An Internet Marketing Primer

SEO2Internet marketing is a huge marketing opportunity for anyone  to learn and master the principles involved. If an individual has a product that people want to buy, a well-placed advertising campaign on the Internet will pay dividends.

Everyone is on the Internet it seems and for a small fish to get noticed in the big sea of Internet marketers is a big proposition, seemingly difficult to overcome. There are, however some strategies that do overcome seemingly insurmountable obstacles.

The key to developing a way to market a product through Internet marketing is to either make a decision to hire someone who is an expert in this area, or learn how to do this yourself. Hiring a firm can be expensive, and there is no guarantee that the results will be to your liking. Testimonials are as good as the person that says they are good and unless you can speak directly to the person that gives the testimony, they are pretty worthless.

So, if an individual is to take on this project him or herself, a learning curve must be overcome. Learning how to develop a website can be a bit intimidating, but a blog can be started immediately for nothing and the learning curve is small. Blogger.com is a good place to begin. They will walk anyone through the steps so they will be up and running very quickly.

Next, you need to find out where your market stands in comparison to the competition. The google keyword tool is your next stop in your Internet marketing adventure. This tool is free and will tell you what people are searching for on the search engines. Since most people use Google, that is a good benchmark to use.

So, let’s say that your product is fishing lures. Go to the keyword tool and type in “fishing lures”. You will see how many people are looking for that term in a month. Probably quite a few. You will probably need to narrow your search term down to the point where you have a good number of lookers, and not too many websites that are competition. You might try some varieties of fishing lures such as “deepwater lures”, or “night fishing lures for catching bass”.

Once you find a keyword, or a keyword phrase that is being searched for from 30,000 times a month and up, and the competition shows weak, then you have a winner. Build your blog around that keyword phrase. Try to incorporate the keyword phrase into the url, the title of the blog and use in two to three times in the body of the description of your blog. It is likely that the blog will eventually rank well in Google.

This is the main technique in attempting to gain an organic rank on a major search engine. Now you can keep learning by discovering other key words that rank in a similar way and build blogs around those keywords. When you have several blogs pulling in traffic to sell your fishing lures, you might just have a good start on an Internet marketing business.

 

An Internet Marketing Success Story

SEO1Online website hosting success stories are often riddled with powered by ausweb, half-truths, or even lies. It’s amazing the lengths people will go to in order to convince others that they are the real deal, a guru, the one to follow, so that they might part with some cash to buy their product.

Success stories like this annoy me, for they damped the real ecommerce success stories, and make people jaded. There are plenty of real people earning real money online just through hard work, yet these scammers will have the whole Internet doubted before too long.

In order to show people otherwise, I’ve decided to include a little success story of my own. This is not something that will wow many people, as the money is not huge. However, it demonstrates that there is legitimacy online, and will give hope to some of those who have online income aspirations of their own.

I just got back from a short trip to Thailand. I live in Asia myself, so it was easy to make a quick hop. I stayed in Bangkok (5 nights) and Phuket (3 nights). More on this later.

I started building websites and trying to make money through internet marketing about December 2012, and slowly over the first half of 2013 i have seen a bit of success and incomes increasing. In May I earned over $1,200 USD, which I felt was an incredible amount. A large part of that money came from a one-off sale of one of my early websites though, so I knew it wouldn’t necessarily always be that high.

One thing that has always attracted me to Internet Marketing was not these big, overnight income stories that are littered around, but more the ability to work from anywhere. I didn’t exactly want to spend my whole time in Thailand writing and working away, but I did take my laptop with me and check some stats, make some updates, and keep in the loop with my websites.

I thought it was pretty cool that I could go out exploring in the afternoon, then come home and write an article or two in the evening before I went to bed.

I made sure not to overdo it though. i focused on my holiday first, and just did a little bit of writing to keep momentum and consistency of my sites up. I didn’t spend a long time fretting about this or that, I just wrote a quick blog post for an hour or so and got on with my holiday.

Despite only writing one or two articles to each website once, or twice a week during my trip, I still managed to earn enough online to pay for my Phuket hotel (and a little left over).

I thought this was incredible, because it means that as I go forward with my online business, I will be able to increase this amount, hopefully to the point where I can work from anywhere, as long as I have a laptop and internet connection.

As you can see, this isn’t a huge “wow he is so successful” story, but it is a “look at the small things you can achieve and work to make them larger” story.

Good luck with your own endeavors!

 

Avoiding Shiny Object Syndrome In Internet Marketing

Internet marketing is all about using current technology and trends to create a plan and outsmart the competition online. It takes lots of research and paying attention to what today’s audience is looking for in a particular niche to decide what goes into a strategy. Unfortunately, many marketers fall for “shiny object syndrome.” This means that they are attracted to new buzzwords, trends, and channels and feel that they must use them on their target audience. Here are some things to think about before adding these new concepts to your marketing plan.

While “shiny object syndrome” can be fun, exciting, and unexpected, the problem lies with the fact that the marketers that jump at a chance to use them don’t take time to see if these are things that the target audience is really interested in. Just the fact that they are new and “shiny” means that they are “hot” and should be used to blow away both the audience and their competitors. This can backfire on the marketer if it’s not interesting to the audience, or worse yet, it prevents them from getting the valuable information that they need. Readers will leave sites in a heartbeat if they can’t get the information that they need, no matter how “hip” the marketing is.

Consider your current business strategy before trying new concepts. Think about the problems that you are trying to solve, how you reach your customers, the number of visitors that use your information, your resources, and whether you are considered an expert. If these new concepts do not fit within each one of the goals that you have for these considerations, you chance having your marketing plan, and ultimately your audience, turn against you. On the flip side, if you don’t completely understand these considerations beforehand, the chances of the new concepts being added to your plan will most likely fail.

Do not use new tools just to use new tools. For example, just because a new social media site comes out does not mean that you have to jump on it right away. It may not even be appropriate for your target niche and when it comes to marketing, your time is precious. Don’t waste time on items that won’t help your business. Before you start adding anything new to your plan, you must make sure your current plan is already succeeding. Adding something new without understanding why your current one is failing will most likely still result in failure. Be sure everything is in place for success before you start adding and shuffling things around in your marketing plan. Be sure that whatever methods you decide to use are also appropriate for targeting your particular audience. For instance, you are targeting women of a certain age, make sure that whatever is in your strategy is appropriate for that audience.

As previously described, as an Internet marketer is is of utmost importance to not fall for “shiny object syndrome.” You are more than allowed to use new things in your strategy, but you must consider your current one, what you are trying to achieve with your plan overall, and if what you want to add or change is appropriate to your audience.

Five Internet Marketing Strategies

Using the Internet to promote your business is an excellent way to generate more sales. You will reach out to a wider audience and develop a positive image for your brand without spending a lot on advertising. Read the following article to learn more about Internet marketing.

Creating quality content is the best way to develop an efficient Internet marketing campaign. You should write articles on a weekly basis or create some videos to promote your products. Adding more content to your site or blog is a good way to get your visitors to come back. Besides, creating more content will give you the possibility to share links to your site or blog.

Give your audience the possibility to subscribe to your updates. You should use platforms your potential customers are likely to use on a regular basis. You could for instance offer to send email alerts, share links on social media or even use text alerts. Share links to your different subscription forms on your site or blog. You can convince more people to subscribe to your updates if you present these campaigns as valuable.

Find an efficient way to communicate with your audience. More customers will buy your products if they can ask you a few questions. You could for instance create a professional email address and encourage customers to send you questions or comments. If you think that not all your customers are comfortable with sending you emails, give them the possibility to call you. You can also use social media or a message board to communicate with your audience.

Try offering discounts and other deals on a regular basis. Getting people to sign up for your updates will be a lot easier if you share information about promotional offers. If possible, reward the customers who stay in touch with you, for instance by giving them an immediate discount or by giving them points they can redeem for some prizes. Pay attention to the discounts your competitors are offering so you can organize better promotional events.

Develop a strong reputation on the Internet. You should add a few pages to your site or blog to talk about your past experiences to show your audience that you are a trustworthy professional. Write quality articles that will provide your audience with answers to their questions. Get your content published on other sites if possible. You could for instance share your articles with different online publications. Share your articles on article directories and contact other bloggers or webmasters to see if they would like to feature your content. Make sure all the articles you share will be published with your name, a link to your site and if possible with a quick biography. Customers will be more likely to purchase your products if you have a strong reputation.

These Internet marketing tips will help you develop an efficient campaign and sell your products. Apply the tips you just read but do not hesitate to adapt these methods in function of the audience you are targeting.

Get Into Internet Marketing With Some Of This Advice

Everyone that wants to get into marketing online has to start from somewhere. There are millions of people that are online at any given time, which is why it can be a good idea to use the Internet to market to people. Continue on and you’ll learn a few tips to get you started.

Figure out how to get a website put up that either you make, or someone else does. If you don’t have much in the way of web design skills, then it would be cheaper to hire someone else to get the work done for you than it would be for you to buy all the books and go to the classes needed to learn web design quickly. If you do hire someone, be sure that you ask them who their references are. See if they have any sites up already that you can look at.

Learn what counts as spam, and when you’re just marketing to people. If you send out a message more than once in a short period of time, and it’s through something like email, people may start marking all of your messages as spam. People don’t like to get something too many times in a row, and if enough people complain you may be added to one of the lists out there that are for people that spam others all the time. Make sure you have someone’s permission to email them, and don’t send more than a couple of emails each week.

Make sure you do all the research on your target market that you can so that you’re not wasting your time and energy on making ads that won’t even appeal to anyone out there. People aren’t going to respond well if an ad is clearly for a group of people that they’re not a part of. One way to do some research on a group is to get a social media site, add people that you already have interested in your product, and then watch them interact with others. You may also be able to get tools to add to your website that tracks people.

Try marketing to people online by using something like a video. You will be able to find a lot of websites that allow you to host videos for free. Since in this day and age, people with the Internet have it in higher speeds, you can be sure that your videos will be enjoyed as long as they load quickly enough and they don’t have too many ads in them. Try to market, but don’t try to only do that if at all possible. Make a video that’s funny or interesting that contains just a little bit of marketing.

It’s probably clear to you at this point on what you can do to make Internet marketing do for you. In the end it’s going to be something that you have to practice with, but it can really help you get the business you deserve.