An Internet Marketing Primer

SEO2Internet marketing is a huge marketing opportunity for anyone  to learn and master the principles involved. If an individual has a product that people want to buy, a well-placed advertising campaign on the Internet will pay dividends.

Everyone is on the Internet it seems and for a small fish to get noticed in the big sea of Internet marketers is a big proposition, seemingly difficult to overcome. There are, however some strategies that do overcome seemingly insurmountable obstacles.

The key to developing a way to market a product through Internet marketing is to either make a decision to hire someone who is an expert in this area, or learn how to do this yourself. Hiring a firm can be expensive, and there is no guarantee that the results will be to your liking. Testimonials are as good as the person that says they are good and unless you can speak directly to the person that gives the testimony, they are pretty worthless.

So, if an individual is to take on this project him or herself, a learning curve must be overcome. Learning how to develop a website can be a bit intimidating, but a blog can be started immediately for nothing and the learning curve is small. Blogger.com is a good place to begin. They will walk anyone through the steps so they will be up and running very quickly.

Next, you need to find out where your market stands in comparison to the competition. The google keyword tool is your next stop in your Internet marketing adventure. This tool is free and will tell you what people are searching for on the search engines. Since most people use Google, that is a good benchmark to use.

So, let’s say that your product is fishing lures. Go to the keyword tool and type in “fishing lures”. You will see how many people are looking for that term in a month. Probably quite a few. You will probably need to narrow your search term down to the point where you have a good number of lookers, and not too many websites that are competition. You might try some varieties of fishing lures such as “deepwater lures”, or “night fishing lures for catching bass”.

Once you find a keyword, or a keyword phrase that is being searched for from 30,000 times a month and up, and the competition shows weak, then you have a winner. Build your blog around that keyword phrase. Try to incorporate the keyword phrase into the url, the title of the blog and use in two to three times in the body of the description of your blog. It is likely that the blog will eventually rank well in Google.

This is the main technique in attempting to gain an organic rank on a major search engine. Now you can keep learning by discovering other key words that rank in a similar way and build blogs around those keywords. When you have several blogs pulling in traffic to sell your fishing lures, you might just have a good start on an Internet marketing business.

 

An Internet Marketing Success Story

SEO1Online website hosting success stories are often riddled with powered by ausweb, half-truths, or even lies. It’s amazing the lengths people will go to in order to convince others that they are the real deal, a guru, the one to follow, so that they might part with some cash to buy their product.

Success stories like this annoy me, for they damped the real ecommerce success stories, and make people jaded. There are plenty of real people earning real money online just through hard work, yet these scammers will have the whole Internet doubted before too long.

In order to show people otherwise, I’ve decided to include a little success story of my own. This is not something that will wow many people, as the money is not huge. However, it demonstrates that there is legitimacy online, and will give hope to some of those who have online income aspirations of their own.

I just got back from a short trip to Thailand. I live in Asia myself, so it was easy to make a quick hop. I stayed in Bangkok (5 nights) and Phuket (3 nights). More on this later.

I started building websites and trying to make money through internet marketing about December 2012, and slowly over the first half of 2013 i have seen a bit of success and incomes increasing. In May I earned over $1,200 USD, which I felt was an incredible amount. A large part of that money came from a one-off sale of one of my early websites though, so I knew it wouldn’t necessarily always be that high.

One thing that has always attracted me to Internet Marketing was not these big, overnight income stories that are littered around, but more the ability to work from anywhere. I didn’t exactly want to spend my whole time in Thailand writing and working away, but I did take my laptop with me and check some stats, make some updates, and keep in the loop with my websites.

I thought it was pretty cool that I could go out exploring in the afternoon, then come home and write an article or two in the evening before I went to bed.

I made sure not to overdo it though. i focused on my holiday first, and just did a little bit of writing to keep momentum and consistency of my sites up. I didn’t spend a long time fretting about this or that, I just wrote a quick blog post for an hour or so and got on with my holiday.

Despite only writing one or two articles to each website once, or twice a week during my trip, I still managed to earn enough online to pay for my Phuket hotel (and a little left over).

I thought this was incredible, because it means that as I go forward with my online business, I will be able to increase this amount, hopefully to the point where I can work from anywhere, as long as I have a laptop and internet connection.

As you can see, this isn’t a huge “wow he is so successful” story, but it is a “look at the small things you can achieve and work to make them larger” story.

Good luck with your own endeavors!

 

Avoiding Shiny Object Syndrome In Internet Marketing

Internet marketing is all about using current technology and trends to create a plan and outsmart the competition online. It takes lots of research and paying attention to what today’s audience is looking for in a particular niche to decide what goes into a strategy. Unfortunately, many marketers fall for “shiny object syndrome.” This means that they are attracted to new buzzwords, trends, and channels and feel that they must use them on their target audience. Here are some things to think about before adding these new concepts to your marketing plan.

While “shiny object syndrome” can be fun, exciting, and unexpected, the problem lies with the fact that the marketers that jump at a chance to use them don’t take time to see if these are things that the target audience is really interested in. Just the fact that they are new and “shiny” means that they are “hot” and should be used to blow away both the audience and their competitors. This can backfire on the marketer if it’s not interesting to the audience, or worse yet, it prevents them from getting the valuable information that they need. Readers will leave sites in a heartbeat if they can’t get the information that they need, no matter how “hip” the marketing is.

Consider your current business strategy before trying new concepts. Think about the problems that you are trying to solve, how you reach your customers, the number of visitors that use your information, your resources, and whether you are considered an expert. If these new concepts do not fit within each one of the goals that you have for these considerations, you chance having your marketing plan, and ultimately your audience, turn against you. On the flip side, if you don’t completely understand these considerations beforehand, the chances of the new concepts being added to your plan will most likely fail.

Do not use new tools just to use new tools. For example, just because a new social media site comes out does not mean that you have to jump on it right away. It may not even be appropriate for your target niche and when it comes to marketing, your time is precious. Don’t waste time on items that won’t help your business. Before you start adding anything new to your plan, you must make sure your current plan is already succeeding. Adding something new without understanding why your current one is failing will most likely still result in failure. Be sure everything is in place for success before you start adding and shuffling things around in your marketing plan. Be sure that whatever methods you decide to use are also appropriate for targeting your particular audience. For instance, you are targeting women of a certain age, make sure that whatever is in your strategy is appropriate for that audience.

As previously described, as an Internet marketer is is of utmost importance to not fall for “shiny object syndrome.” You are more than allowed to use new things in your strategy, but you must consider your current one, what you are trying to achieve with your plan overall, and if what you want to add or change is appropriate to your audience.

Getting Started In Internet Marketing

Internet marketing seems like a great idea for people who want their own business and freedom from the daily grind of a corporate job.

It can provide a great source of income, but it’s not so easy to get started and like many businesses, there are a lot more failures than successes. Let’s take a look at what you should do when starting out.

Product Ideas

Perhaps the first thing you should consider is the product or products you plan on marketing. Just about every type of conceivable product is marketed on the internet, from physical products, to e-books, to software.

You don’t even need to create your own products to market, you can choose to market the products of others as an affiliate. However, you should market products that you are knowledgeable about and have an interest it.

Design Your Site

After you have decided upon a product or products that you intend to market, the next step is to design your site. Even before you build your site, you should do some research and find the primary keywords that are related to your product offerings that you intend to rank well for in the SERPs. You need to do this so you can construct your site using content that will rank well for these keywords if you intend to get traffic from search engines.

You should also decide which type of platform you are going to use in constructing your site. Many people use content management systems such as WordPress or Joomla when constructing a site. You can come up with a functional site much more quickly and easily with these CMS systems and there are a huge number of plug-ins available for added functionality.

After you have decided upon the type of platform you are going to use, you need to start designing your site. One of the first things you need to do is to create a logo for your site. The logo you create will serve to market your brand, and you should use it in all your correspondence including emails and sales letters.

Next, you need to brainstorm and come up with copy for your site that will convert users to buyers! This is no easy task, and most people will have to make a number of attempts until they come up with copy that converts well.

Drive Traffic To Your Site

A good website is a necessity, but it isn’t worth much unless you can get visitors to your site. You can get web traffic in a number of different ways.

You can try to get traffic from organic search engine results or you can obtain paid traffic from a variety of sources.

Since it takes time to build up traffic from organic search engine results, you may want to get some paid traffic at first in order to see how visitors react to your site. Many people use PPC or pay-per-click in order to do this. Google Adwords, Bing, Facebook, and others offer PPC options. You may also want to look into Ezines as an option to get targeted traffic. Many people even buy banners on sites that have content that is related to their products or services.

Advantages To Internet Marketing

A lot of small businesses are realizing that if they want to play with the big boys they need to get out of the kiddie pool. The best and really only way to do that is to become familiar with internet marketing. That’s why having a guide to internet marketing is not only important it’s essential to being successful in any kind of business.

First of all, what is internet marketing? Simply put, it is internet advertising, also referred to as e-marketing and e-commerce. It’s affordable, highly effective and a great way to take your small business to the next level.

However, internet marketing is not only helpful for your local neighborhood coffee shop. Internet marketing is being used by network marketers, entrepreneurs, home business owners and anyone else who wants to get their company name out quickly and efficiently from really anywhere in the world to anyone in the world.

This may seem daunting to tackle this internet marketing on your own, and without the right tools at your disposal it could feel overwhelming. As with anything though, if you understand the objective and find the appropriate tools it’ll be a lot easier to be successful.

First it’s important to understand the objective and advantages of internet marketing. One great aspect of online advertising is it involves search engines. This is essential since search engines are the only opportunities that you can promote your service or product direct to the consumers that are actively searching for it.

Another advantage for companies is that internet marketing provides a way to track your progress, through sales, promotions and daily advertising. It makes your marketing measurable which is highly valuable for a couple reasons. For one, you can see what is working and what isn’t and adjust accordingly. Secondly, you can target certain clientele making your marketing more focused and essentially more successful.

Another benefit of internet marketing is that you can use e-newsletters to help get new customers and to keep past customers informed and reminded of your services and products. This also makes it easier to platform new services and new products at a fraction of the price it would cost to send out flyers or traditional newsletters.

That leads us to our next advantage of internet marketing, reduction of overhead. Remember the days of having boxes of flyers all over the office, or worse, all over the house? Having to find a desperate college student who was willing to work for peanuts to hand them out and deliver them. Or when the only way to remind a client about your products or services was to literally get in front of them? Now with internet marketing that’s all a thing of the past.

As you can see there are several advantages to internet marketing and there’s even more that we didn’t even mention. So if you’re ready to have your business booming and busting at the seams, internet marketing is the first stop in making that dream come true.