An Internet Marketing Primer

SEO2Internet marketing is a huge marketing opportunity for anyone  to learn and master the principles involved. If an individual has a product that people want to buy, a well-placed advertising campaign on the Internet will pay dividends.

Everyone is on the Internet it seems and for a small fish to get noticed in the big sea of Internet marketers is a big proposition, seemingly difficult to overcome. There are, however some strategies that do overcome seemingly insurmountable obstacles.

The key to developing a way to market a product through Internet marketing is to either make a decision to hire someone who is an expert in this area, or learn how to do this yourself. Hiring a firm can be expensive, and there is no guarantee that the results will be to your liking. Testimonials are as good as the person that says they are good and unless you can speak directly to the person that gives the testimony, they are pretty worthless.

So, if an individual is to take on this project him or herself, a learning curve must be overcome. Learning how to develop a website can be a bit intimidating, but a blog can be started immediately for nothing and the learning curve is small. Blogger.com is a good place to begin. They will walk anyone through the steps so they will be up and running very quickly.

Next, you need to find out where your market stands in comparison to the competition. The google keyword tool is your next stop in your Internet marketing adventure. This tool is free and will tell you what people are searching for on the search engines. Since most people use Google, that is a good benchmark to use.

So, let’s say that your product is fishing lures. Go to the keyword tool and type in “fishing lures”. You will see how many people are looking for that term in a month. Probably quite a few. You will probably need to narrow your search term down to the point where you have a good number of lookers, and not too many websites that are competition. You might try some varieties of fishing lures such as “deepwater lures”, or “night fishing lures for catching bass”.

Once you find a keyword, or a keyword phrase that is being searched for from 30,000 times a month and up, and the competition shows weak, then you have a winner. Build your blog around that keyword phrase. Try to incorporate the keyword phrase into the url, the title of the blog and use in two to three times in the body of the description of your blog. It is likely that the blog will eventually rank well in Google.

This is the main technique in attempting to gain an organic rank on a major search engine. Now you can keep learning by discovering other key words that rank in a similar way and build blogs around those keywords. When you have several blogs pulling in traffic to sell your fishing lures, you might just have a good start on an Internet marketing business.

 

An Internet Marketing Success Story

SEO1Online website hosting success stories are often riddled with powered by ausweb, half-truths, or even lies. It’s amazing the lengths people will go to in order to convince others that they are the real deal, a guru, the one to follow, so that they might part with some cash to buy their product.

Success stories like this annoy me, for they damped the real ecommerce success stories, and make people jaded. There are plenty of real people earning real money online just through hard work, yet these scammers will have the whole Internet doubted before too long.

In order to show people otherwise, I’ve decided to include a little success story of my own. This is not something that will wow many people, as the money is not huge. However, it demonstrates that there is legitimacy online, and will give hope to some of those who have online income aspirations of their own.

I just got back from a short trip to Thailand. I live in Asia myself, so it was easy to make a quick hop. I stayed in Bangkok (5 nights) and Phuket (3 nights). More on this later.

I started building websites and trying to make money through internet marketing about December 2012, and slowly over the first half of 2013 i have seen a bit of success and incomes increasing. In May I earned over $1,200 USD, which I felt was an incredible amount. A large part of that money came from a one-off sale of one of my early websites though, so I knew it wouldn’t necessarily always be that high.

One thing that has always attracted me to Internet Marketing was not these big, overnight income stories that are littered around, but more the ability to work from anywhere. I didn’t exactly want to spend my whole time in Thailand writing and working away, but I did take my laptop with me and check some stats, make some updates, and keep in the loop with my websites.

I thought it was pretty cool that I could go out exploring in the afternoon, then come home and write an article or two in the evening before I went to bed.

I made sure not to overdo it though. i focused on my holiday first, and just did a little bit of writing to keep momentum and consistency of my sites up. I didn’t spend a long time fretting about this or that, I just wrote a quick blog post for an hour or so and got on with my holiday.

Despite only writing one or two articles to each website once, or twice a week during my trip, I still managed to earn enough online to pay for my Phuket hotel (and a little left over).

I thought this was incredible, because it means that as I go forward with my online business, I will be able to increase this amount, hopefully to the point where I can work from anywhere, as long as I have a laptop and internet connection.

As you can see, this isn’t a huge “wow he is so successful” story, but it is a “look at the small things you can achieve and work to make them larger” story.

Good luck with your own endeavors!

 

Avoiding Shiny Object Syndrome In Internet Marketing

Internet marketing is all about using current technology and trends to create a plan and outsmart the competition online. It takes lots of research and paying attention to what today’s audience is looking for in a particular niche to decide what goes into a strategy. Unfortunately, many marketers fall for “shiny object syndrome.” This means that they are attracted to new buzzwords, trends, and channels and feel that they must use them on their target audience. Here are some things to think about before adding these new concepts to your marketing plan.

While “shiny object syndrome” can be fun, exciting, and unexpected, the problem lies with the fact that the marketers that jump at a chance to use them don’t take time to see if these are things that the target audience is really interested in. Just the fact that they are new and “shiny” means that they are “hot” and should be used to blow away both the audience and their competitors. This can backfire on the marketer if it’s not interesting to the audience, or worse yet, it prevents them from getting the valuable information that they need. Readers will leave sites in a heartbeat if they can’t get the information that they need, no matter how “hip” the marketing is.

Consider your current business strategy before trying new concepts. Think about the problems that you are trying to solve, how you reach your customers, the number of visitors that use your information, your resources, and whether you are considered an expert. If these new concepts do not fit within each one of the goals that you have for these considerations, you chance having your marketing plan, and ultimately your audience, turn against you. On the flip side, if you don’t completely understand these considerations beforehand, the chances of the new concepts being added to your plan will most likely fail.

Do not use new tools just to use new tools. For example, just because a new social media site comes out does not mean that you have to jump on it right away. It may not even be appropriate for your target niche and when it comes to marketing, your time is precious. Don’t waste time on items that won’t help your business. Before you start adding anything new to your plan, you must make sure your current plan is already succeeding. Adding something new without understanding why your current one is failing will most likely still result in failure. Be sure everything is in place for success before you start adding and shuffling things around in your marketing plan. Be sure that whatever methods you decide to use are also appropriate for targeting your particular audience. For instance, you are targeting women of a certain age, make sure that whatever is in your strategy is appropriate for that audience.

As previously described, as an Internet marketer is is of utmost importance to not fall for “shiny object syndrome.” You are more than allowed to use new things in your strategy, but you must consider your current one, what you are trying to achieve with your plan overall, and if what you want to add or change is appropriate to your audience.

Easy Internet Marketing Tips

When you have an online business, you want to make sure that you do everything possible to promote it. While you https://ausweb.com.au/ not always have the funding to implement a high impact marketing campaign, there are ways that you can get the name of your business out there easily and cost effectively. Learning some simple internet marketing strategies will help you to inform the world about your products and/or services and spread the word about your website or blog with lightning fast speed.

The wonderful thing about internet marketing is that there is no limit to the type of audience that you have the ability to reach. With no geographical barriers, you can even gain customers, readers and clients overseas with little or no effort. Simply knowing how to get the word out and providing ways to link back to your website or blog can work as priceless exposure for your business. Even people who are just learning how to work the internet can benefit from a simple internet marketing plan.

Take the time to implement a good email marketing strategy. Similar in nature to direct mail, it can be a great way to get your message across to your potential customers and clients. Perhaps you have a sign up page for a newsletter or an email list that people can fill out when they visit your website. If not, you can always think about purchasing a third party list that is filled with all sorts of targeted, potential customers that will generate a decent amount of traffic to your website after receiving your email.

Articles are also another great portion of any smart internet marketing plan when you want to bring people to your website. By placing quality articles filled with relevant information, your potential customers and clients will be able to find your website for the topics that they are interested in. Many times, you will even see that your rankings will rise in the search engines simply by having the right amount of keywords or key phrases placed in your articles. Such articles can either be strategically placed throughout your website or on your very own blog for your readers.

A lot of people who are having success with internet marketing campaigns find that a good deal of recognition comes though healthy links. When you are able to build a variety of links from your website to other websites and vice versa, you are creating a valuable web of advertisement not only for you but also your affiliate websites. Simply pick some websites with relevant information to your target market and you are going to see a whole lot of traffic coming in.

When you are looking for the best internet marketing plans, know that what may work for one company might not be best for you. Some businesses will go through a bit of trial and error and even a lull in the beginning when they are trying to build their place online. Know that sticking with it and being diligent about your online presence will prove to be fruitful if you do the research first.

Effective Internet Marketing Strategies

Internet marketing is a powered by ausweb model that is done via the internet. The development in the fields of computer and internet has made it possible for people like you and me to start an online business with the least amount of capital and some knowledge about web marketing. It could be done from home and anybody with a knowledge on how to surf the net could start a small business on the net.

The first thing to do is find something that you are interested in. If you have a hobby or you are an expert on a particular subject; you could use this knowledge to start your own internet marketing business. You could package this knowledge as an e-book and sell this e-book via your website or free blog. Creating a website or a free blog is not difficult as there are thousands of free resources on the net that would teach you to create a website or a free blog in no time.

Once you build the website or free blog, you would need to promote this website in order to get higher ranking for it. Search engine optimization tactics would come in handy in such a situation. Google for search engine optimization and you would find plenty of free resources on how to do it effectively. There are other ways to promote your website or free blog on the net. Some of them are listed herewith for your convenience.

1. Article Marketing – Writing articles related to your product and publishing them on article directories across the web is called article marketing. There are hundreds of quality article directories on the web that would accept your free article for publication. You would be allowed to link to your website in the resource box. This is another method of promoting your website to the people who are searching for your product.

2. Pay Per Click Marketing – Pay per click or PPC is another method of advertising on the web. This method is not free and it would cost you money. You could advertise your website on Google, Bing or Yahoo by paying a fee. This is one of the easiest ways to get customers to your product. But, it would be very costly if you do not know what you are doing. So, do not use this method if you are not thorough with it.

3. E-mail Marketing – This is one of the most lucrative methods of making a profit from internet marketing. You should give your customers a free gift from your website, in exchange for their email addresses. These addresses could be used to send them valuable information on the subject that they are interested in. While sending them information, you could promote other products that would be helpful to them. This could be done repeatedly, when you have a large email list.

These are some of the most effective strategies that could be used to boost your internet marketing efforts and achieve success with internet marketing.